Moms working online. Why does your site need an SEO audit?
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Moms working online. Why does your site need an SEO audit?

You’ve decided to work online—now it’s time to start up your site! Before you do, however, it’s important to take the time to do an audit and ensure that you’re setting yourself up for success. An SEO audit will help you discover which of your pages need improving in terms of content, page load times, and accessibility. The things you learn through your audit will help you make your site more attractive to search engines and thus lead to higher traffic and more sales in the long run.

Powerful moms 

Being a mom is hard enough, but add in working from home and it can feel like you’re constantly juggling ten different balls. You’re trying to be everything to everyone, and it’s tough. But you’re not alone. According to a recent study, 42% of women are now the primary breadwinners in their families. And a lot of them are doing it from home.

There are a lot of great reasons to work online as a mom. You can set your own hours, work from home, and be your own boss. But if you want to be successful, you need to make sure your site is visible to potential customers. And one of the best ways to do that is to have an audit. 

Things to know before starting an online business

Before starting an online business, there are a few things you should know. First, you need to make sure your website is visible to potential customers. This means ensuring your site appears high in search engine results. It’s important that you have good quality content and that the code on your website is up-to-date. You also want to be aware of when Google has updated its algorithm and how this might affect your rankings. And finally, you need to ensure your site meets the latest web standards. All these factors play into whether or not someone can find your website or not.

Audit

An audit SEO is a comprehensive analysis of your website’s current search engine optimization health. The goal of an audit is to identify any areas where your site may be falling short in its efforts to rank well in search engine results pages, and to make recommendations for how those issues can be fixed.

Reasons why websites need an audit

  1. To ensure your website is visible to search engines and potential customers.
  2. To identify and fix any errors that could be preventing your website from ranking high in search results.
  3. To improve your website’s overall performance and user experience.
  4. To make sure your website is compliant with the latest search engine algorithms and guidelines.
  5. To establish a baseline of how well your site is performing so you can track improvements over time.

Common website issues

There are a few common website issues that can prevent your site from ranking well in search engine results pages. First, your site may not be mobile-friendly, which is now a major ranking factor for Google. Second, your site may have poor content or too little content. Third, you may have duplicate content issues, meaning that the same content appears on multiple pages on your site. Fourth, you may have thin content, which is basically content that doesn’t provide much value to users. Fifth, you may have broken links that lead to non-existent pages. Finally, your site may suffer from low social media engagement and/or be missing backlinks from other sites pointing to it. 

How to conduct a website audit?

  • The first step is to analyze your website’s current traffic levels. You can use Google Analytics to do this. Look at both your overall traffic and your traffic from organic search.
  • The next step is to look at your website’s structure and design. Is your site easy to navigate? Do you have a clear call to action on each page?
  • The third step is to examine your website’s content. Is your content high quality and keyword rich?
  • The fourth step is to evaluate the way that visitors find your website in the first place.
  • Lastly, make sure that you update all of your blog posts with new content that is relevant and up-to-date with the latest trends in your industry or niche market 

If you need more information about the steps, you should check out this website: https://www.icea-group.nz/website-seo-audit/.

In conclusion

An SEO audit is an important step in making sure your site is visible to potential customers. By auditing your site, you can make sure that your site is optimized for search engines and that you are using the most effective keywords. Additionally, an audit can help you identify any technical issues that may be preventing your site from being indexed by search engines. By taking the time to perform an SEO audit, you can ensure that your site is ready to reach its full potential.
If you’re a mom working online, chances are you don’t have a lot of time to spare. That’s why it’s important to find a good SEO services London to conduct an audit of your site. Good luck!

(fot. pexels.com)

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