If you’re selling on Shopify, you’ve probably noticed that some of your competitors rank higher than you do in search results despite the fact that they might have lower-quality products or less desirable customer service. What gives? The answer lies in a little thing called search engine optimization (SEO). Although it can be tough to figure out, search engine optimization (SEO) plays an important role in how people find and buy products on Shopify—and how much success your business has as a result.
As a leading eCommerce platform, Shopify is a great choice for businesses of all sizes. And, with a little help from SEO, your Shopify store can reach new heights. Here are some tips to get you started:
1) Include quality meta descriptions and titles optimized for Google and other search engines.
2) Make sure your content is high-quality and contains relevant keywords that people would search for.
3) Optimize your product pages by adding high-quality product images and videos.
4) Ensure that the URL structure of the site includes keywords, so people find what they’re looking for easily.
5) Use Schema markup to add more detail about the business and products.
Social media accounts
When promoting your Shopify store, social media is a powerful tool. Not only can you reach a large audience quickly and easily, but you can also target specific demographics with laser precision. Use Facebook ads to promote new products or sale offers without spending a dime on advertising. Target an age group, gender, location, interests and more by setting up an ad on Facebook Business Manager that’s specific to what you want to achieve. Add the link to your website or landing page so that people are taken directly there when they click the ad instead of being sent to your Facebook page first.
Category page optimization
Category pages are important for two reasons: they help shoppers find what they’re looking for, and they help search engines understand what your store is selling. First, use the same keywords throughout the page that you’re optimizing so that search engines know which category you’re referring to in each instance. Second, be sure to include a prominent image on the page so that people can easily find it when browsing your store’s categories. And lastly, make sure the text on your page contains more than just one keyword. Search engines have gotten smarter over time and will penalize sites with too many instances of the same keyword without other words around them. Don’t get too spammy with your SEO optimization Shopify or risk penalizing yourself by Google!
Product page optimization
There are a few key things you can do to optimize your product pages for SEO. First, ensure you have unique and keyword-rich titles and descriptions for each product. Second, use high-quality product images and optimize them with keywords. Third, take advantage of Shopify’s built-in blog platform and write helpful, keyword-rich blog posts about your products. Fourth, take advantage of social media platforms like Twitter, Facebook, and Pinterest to share your products with a wider audience. A good Tauranga SEO agency will be able to help you optimize your Shopify store for Google’s crawlers.
Sales & promotions page optimization
Whether you’re just starting with Shopify or a seasoned veteran, optimizing your sales and promotions pages is essential to success. The first step in this process is selecting the right title. You should include keywords related to your products in the title and relevant phrases that describe the promotion itself. You can also include call-to-action phrases like shop now or check out. Making sure these links are clickable on mobile devices is important by placing them before any other text. Always include social media icons, allowing customers to share their purchases with friends.